The simplest explanation would be that when we are feeling low, we need to experience ‘something’ that lifts our mood. It may be chocolates or sweets for some, a nice game for others and shopping for most of the fairer sex. Shopping is likened to ‘rewarding oneself’ and who does not feel better when rewarded?? It triggers women out of their gloomy state and launches them straight into the air-conditioned, sweet-smelling interiors of a big store in the nearest shopping mall. At the end of all the My-God-I-bought-so-many-things experience, a wonderful mood emerges that lasts quite a while :)
I don’t think I should even wander into areas that touch the point about the credit card bills that are awaiting you in the coming month… didn’t I say I was discussing only stress-busters today??